Ishaanee Aarya

Contribute ideas in cross-functional team settings across social media, creative, strategy, media, PR, and production.Develop brand and innovation strategies, working closely with account directors to manage and champion ideas and integrated projects. Execute brand packaging, style guides, and communication priorities for the category.

Collaborate with brand leaders and cross-functional partners to execute innovation plans.

Manage campaigns to ensure brand consistency across all channels, focusing on brand priorities.

Establish strong client communication and connections with senior-level client leadership.

Manage one consumer segment of the total category, maximizing brand appeal and targeting consumer needs and wants.

Lead and coach account coordinators for all cross-functional teams.

Anticipate problems and opportunities by understanding the client’s business and industry thoroughly.

Maximize brand sales for the consumer segment and specific category.

Develop and execute performance marketing strategies, including creating a new promotional campaign for the cosmetics business that increased sales revenue by 24%.

Established a new social media team, growing the company’s web presence and global brand awareness by 45%.

Implement various tools to increase efficiency and save company costs in processes.

Evaluate technology and requirements to achieve goals in data-driven marketing.

Create and execute data-driven performance marketing strategies across channels like paid search, display advertising, and social media advertising.

Analyze marketing campaign data, generate performance reports, and present findings to the management team.

Oversee and optimize paid search and display campaigns, including keyword research, bid management, ad copy creation, and A/B testing.

Strategize and execute social media advertising campaigns on platforms like Facebook and Instagram, identifying target audiences and tailoring ad creatives for maximum impact.